The light therapy industry, though unique, is no different than other industries when it comes to organization and product management. If a product is going to be manufactured and released to the public, it needs to undergo the manufacturing process from point A to point B.
This is where product management plays a vital role in the success of a product. While you may be thinking that product management only focuses on developing a product, there's much more to it than that.
We’re going to be talking about why product management matters in light therapy development and what it brings to the table.
Creates meaningful relationships
Product management goes beyond the physical product. Product managers work with various departments within the company, from the sales team to suppliers. They're the connecting piece of the puzzle that creates strong and meaningful relationships with key people. By having a sturdy foundation, the development of the product can run smoothly.
They know the product very well
A company is only as good as their product, and if they don’t know their product like the back of their hand, well, then they’re not a good company. It’s as simple as that.
With light therapy development, you must be familiar with every inch of your product. These are devices that medical professionals and individuals will be using on their bodies for many wellness purposes.
That said, product managers take the time to maintain a product and ensure it’s adhering to company guidelines and policy.
Being masters of their domain also helps connect various departments when there are questions or internal issues that need resolution. Product management goes beyond simply knowing the product is; it's about understanding every aspect of it.
They connect with the sales team
Creating a product is one thing, but it also needs to align with your customer's needs. And this is where the sales team plays a crucial role. Since they have direct communication with customers, they know the customer's needs.
Product management connects with the sales team to understand if the customers' needs are being met and the steps needed to take to do so. While the company may love its product, the customers have the final say at the end of the day. So the link between the design team and sales team is crucial in creating a well-rounded product.
Make thoughtful yet necessary shifts as you go
Yes, all companies have a roadmap of a general plan for how to manufacture and launch a product. However, things can change depending on customer needs, etc. Product management is crucial as it can help light therapy companies make quick changes to their devices or marketing plans, if needed.
For example, our clients said they wanted a non-handheld version of a face mask for light therapy. So, the Kaiyan design team was able to take their needs and create the Aduro 7+1 facial mask with an adjustable strap.
Listen and learn from customer stories
Listening to individual customer stories can provide helpful information on how the type of light therapy devices that are used out in the world. Product management includes listening to customer stories and understanding how to solve real-world problems, if there happens to be one. These stories can also inspire upcoming devices and help take the products to the next level.